Privacy Policy

Recommerce Ltd – Privacy Policy

This policy was last updated on 17/04/2022.

Recommerce Ltd t/a MobileAdvantage, takes your privacy and security very seriously. We want you to feel confident when using our services, which is why we are open about how we use your data and take all appropriate steps to secure it. You’ll find all the details you need in this Privacy Policy, but please don’t hesitate to contact if you have any privacy-related questions.

When you are using our website and services, the data controller is Recommerce Limited, a company registered in England and Wales under company registration number 10775061 and whose registered office address is on the 1st Floor, Atlantic House, Gomm Road, High Wycombe, HP13 7DJ.

 How we collect and use your information

Your name and contact details

We collect your name and contact details when you create an account on our MobileAdvantage store and use them for the following purposes:

Your payment information

This information is collected when you checkout on any of our sites and includes credit/debit card details, bank details or PayPal details depending on how you choose to pay or receive payment. We use this information to:

Your contact history with us

We may store and use any communications you have with us (i.e. when contacting our customer service team) for the following reasons:

We use cookies and other technologies to collect this information and use it in the following ways:

In some instances, we may provide third parties with aggregated information and analytics in order to deliver and improve our service. This information will be anonymised so it cannot be used to identify you.

The law on data protection sets out a number of different grounds on which we can collect and process your personal information. The table below sets out when we rely on these different


Contractual obligations When we enter into a contract with you, we need your personal data to be able to fulfil the contract e.g. if we agree to buy your phone, we will need your account details to be able to pay you and may also need your address details to arrange for our courier to collect your items.
Legal compliance We may be required by law to retain some of your personal data e.g. fraud prevention.
Legitimate interests We may use your personal data for our legitimate interests e.g. keeping details of your purchase history so that we can provide you with a personalised service.
Consent Where you have given us your consent e.g. where you have ticked a box to say you would like to hear from us about special offers.

Your rights over the way in which we use your data will vary depending on which ground we are relying upon. Please see the Withdrawing consent or Your rights sections.

You can withdraw consent for us to send marketing messages at any time by:

Online advertising and marketing messages

Like most companies, we use online advertising to bring you our latest offers and encourage new customers to try our service.

To make sure you only see ads relevant to you, we use pixels, cookies (including both first-party and third-party cookies), mobile identifiers and services offered by companies like Facebook and Google, as well as the information you provided when creating your account.

You are free to opt-out of our marketing messages at any time by:

Your rights

You have the following rights over the way in which we use your personal information:

The right to access any personal information we hold about you.

This means you can ask us whether we hold information about you and, if so, for us to provide you with certain details about that information, including the information itself. This is often referred to as a subject access request.

The right to request we delete the information we hold about you (sometimes referred to as the right to erasure of your information or the right to be forgotten).

You can ask us to delete your information in certain circumstances e.g. where it is no longer necessary for us to hold it for the purposes for which we collected it, where we need your consent to use it and you have withdrawn that consent, where you object to us using your information for our legitimate interests and there are no overriding legitimate grounds for us to continue to do so.

The right to correct or update any personal information we hold about you.

If you cannot correct the information yourself through your MobileAdvantage account, please contact us with your queries and/or the updated information.

The right to restrict our processing of your information

This might apply where, for example, you have objected to us processing your data on the grounds of our legitimate interest, but we are checking whether there are any grounds to override your objection.

The right to withdraw consent for any usage of your personal information, including the delivery of marketing messages, at any time (which you can do by changing your preferences in MyAccount or by contacting us.

You can exercise any of these rights by:

We hope that we can resolve any queries or concerns you may have about our use of your information, but you can also contact the Information Commissioner at or telephone: 0303 123 1113 for further information about your rights and how to make a formal complaint.

How we store and protect your information

We store your information on our secure systems operated, as well as systems operated by third parties (who may also process your anonymised information on our behalf).

Your information is stored for as long as you have a MobileAdvantage account, or as long as it is needed to provide the services outlined above. If required, we may also keep your information to comply with any applicable laws or internal company policies.

Sharing your information

We appreciate the trust you place in us to handle your personal data correctly, which is why we promise not to sell your personal data to any third party under any circumstances.

However, we will need to share it with carefully selected companies and organisations in order to fulfil the services outlined in the ‘how we collect and use your information section above. Here is a full list:

In order to fully administer our services, we may also share your information with the following third parties:

Credit Reference Agencies: when considering whether to accept an application and thus enter into a Credit Agreement, we may search records held at Credit Reference Agencies. Details of our search and application may be added to the aforementioned records, and other organisations searching your records will be able to see these details. By renting a phone from us, you agree to this taking place.

Your CRA records may also be updated with details of your agreement with us, the payments you make and any default or failure to adhere to our terms. Other organisations will be able to access these details and they may be used to:

Any data shared with Credit Reference Agencies will be processed in accordance with their own privacy policies. Credit References Agencies may create or add details of your application to their own records and this information may be used to make credit decisions about you, those you are linked to financially and, if relevant, your business.

For more information on the Credit Reference Agencies we work with and their approach to using and sharing personal data, please visit

Suppliers and Subcontractors: Our rental partner may share information with the suppliers and subcontractors they use to provide their service. This includes software providers, data storage providers and business consultants.

Fraud Prevention & Identity Verification Agencies: We may check your details with fraud prevention agencies. If your details are false, inaccurate or we suspect fraud, this information may be recorded. Fraud prevention agency records are accessible to other organisations making decisions on credit and insurance agreements for you and members of your household.

Payment Service Providers: Use a PCI-compliant secure credit card processor and do not save your full credit card number on their information systems.

Regulators & Legal Authorities: We may disclose necessary information with authorities such as the police, tax agencies or other authorities if required to do so by law or if you have requested us to do so. For example: we may be legally required to disclose your information for anti-money laundering purposes.

Debt Collection Agencies: Your information may be shared with third-party debt collection agencies if we need to collect unpaid debts. The debt collection agencies may process your personal data in line with their own privacy policies, or on our behalf.

Sale of the Company: If we or a partner are acquired by a third party, personal information about customers and employees will be transferred as an asset.

We may also share non-personally identifiable information publicly, for example information to show trends about the general use of our service. However, it will not be possible to personally identify you from this information.

Your information and countries outside the EEA / UK

In some instances, we may need to transfer your data to a company or organisation outside of the EEA / UK. These transfers will only be made with the appropriate safeguards in place so that your personal data receives an adequate level of protection. In so far as the receiving country does not have an adequacy decision from the European Commission / UK Government, we will put in place measures such as standard contractual clauses to ensure that your personal data is treated by those parties outside of the EEA / UK in a way that is consistent with and which respects data protection legislation.

Your data and other websites

Our website may contain links to other websites. If you visit one of these websites, you will be subject to their privacy policy rather than ours. We highly recommend viewing the privacy policy of any website you visit to determine the information they collect and how they use it.

Changes to this policy

We may change this policy from time to time. If we make any major changes, we’ll post a notification on our website.

Questions about this policy

If you have any questions or feedback about our privacy policy, please email us at: or send a letter to Data Queries, Recommerce Ltd, 1st Floor, Atlantic House, Gomm Road, High Wycombe, HP13 7DJ.